Earlier this month, PureCircle announced the launch of its new PureCircle flavours product line, including NSF-02, which is designed specifically to work well in combination with PureCircle’s high purity stevia sweeteners, Reb A and SG-95, and sugar or high fructose corn syrup.
Under the agreement, Firmenich will have exclusive rights to commercialise NSF-02 as a standalone ingredient and within the company’s flavour systems. PureCircle will retain rights to distribute directly in select accounts.
Also, as part of the agreement, the two companies will collaborate on marketing and regulatory activities that will accelerate the adoption of the new flavour modifier across global markets, beyond the US where NSF-02 has FEMA GRAS status.
Source: PureCircle
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