PureCircle has reached a major milestone in the global expansion of its supply chain reach.
Several recent commercial scale shipments of stevia leaf have marked successful stevia cultivation and sourcing operations for PureCircle in Paraguay, Kenya and the US.
PureCircle’s continuous investment and commitment to these regions over the past several years strategically diversifies their supply base as stevia use broadens globally. The commercialisation of stevia in these regions is an important step toward PureCircle’s future model of localising their supply chain to service major markets.
PureCircle’s developments in Kenya, Paraguay and the US add to the company’s global leaf supply. Stevia is native to Paraguay, where PureCircle’s South American subsidiary began commercial-scale leaf shipments to PureCircle extraction facilities in early January and has continued to ship regularly since then.
New developments in the region include trials with mechanised harvesting technology to improve harvesting efficiency for farmers and the recycling of stevia biomass into organic fertilizer for stevia fields. PureCircle has partnered with Paraguayan farmers to plant over 36 million seedlings.
Kenya has ideal growing conditions for proprietary varieties of PureCircle stevia and PureCircle’s wholly-owned subsidiary operation will serve as a future hub to supply Europe, Middle East and African markets.