Consumers can enter online with their photograph, name and choice of dessert – choosing from dark or white chocolate, hazelnut or caramel.
The pot of dessert will then feature the photograph in-store, saying ‘Emilie chooses chocolat’, for example. Something quite new in terms of marketing, with the potential through online management to make it regional and seasonal.
Who will be next to reap customer loyalty through ‘a chance to shine’ in-store?
© FoodBev Media Ltd 2024