Meat alternative brand Quorn has expanded its Everyday range with the launch of four new products, including its first two lines of fresh filled pasta.
New Quorn meat-free ravioli and chorizo and mozzarella girasoli are both available in 250g packs, with recommended retail prices of £1.97 and £2.49 respectively. Both new varieties feature Quorn’s meat-free mince – made from mycoprotein – combined with a Bolognese sauce in the ravioli variant and a spicy chorizo seasoning with tomato and mozzarella cheese in the girasoli.
Girasoli is a circular and flat filled pasta named after the Italian word for “sunflower”, due to the pasta’s appearance.
Quorn has also launched a 250g pack of bacon lardons, which can be used to create carbonara sauces, chicken and bacon pies, soups and salads; as well as a pack of four meat-free gammon steaks, drawing on the traditional pub classic and designed to fill a gap in the market for consumer favourites in the frozen category. Both will retail for £2.
Quorn Foods head of UK category management Julian Cooke said: “We’re excited to be expanding our Everyday range, which continues to go from strength to strength. Demand for meat-free products shows no sign of abating, as 55.2% of the UK population now buys in free-from [products] (across all areas). This represents a market of around 13m households so there is huge scope for further development and product innovation to meet the needs of these consumers and continue to build loyalty to the sector based on top quality and taste.
“At Quorn, we refuse to stand still when it comes to development and are fully committed to product innovation. Our chefs are keen to create products which reflect consumer tastes and strive to look for opportunities to both widen our range of quality products and ingredients. Listening to what consumers in the market are telling us and aiming to give them the variety of mealtime favourites they are looking for is a key focus for us.
“The Quorn Gammon Steaks are a perfect example of this. The product is a familiar part of British family dining and ours is a healthy product which will appeal also to non-vegetarians as there is no compromise on taste.”
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