Organic dairy brand Rachel’s has announced the launch of a range of three new fat-free Greek-style yogurts, championing breakfast time again.
The new yogurts – in blueberry, peach and passionfruit, and lemon and ginger variants – will launch this month and builds on the brand’s existing success within the UK’s Greek-style yogurt sector.
Rachel’s is seeking to appeal to the more health-conscious consumers, tapping into the fitness and wellbeing trend that has resulted in an increased demand for healthier Greek-style yogurts and a 19.6% growth in the category. In particular, the flavoured Greek-style yogurt sector has proved particularly fruitful with year-on-year growth of 22.4% and an estimated net worth of £22.8m.
Rachel’s is also championing initiatives such as Breakfast Week this February, encouraging consumers to start the day on the right foot.
Rachel’s marketing manager Daniel Wheeler said: “At Rachel’s, we’re strong believe that eating healthier food shouldn’t mean sacrificing taste or kissing goodbye to a touch of luxury. We are always keen to offer consumers a wide variety of textures and flavours, even when it comes to our healthier products and the introduction of our new 0% fat Greek-style range exemplifies just that.
“We’re confident that our new Greek-style yogurts will be winners with our consumers, who are looking to start the year on a healthier note and will strengthen our position as the number one brand in big pot flavoured Greek-style yogurts into 2016.”
The brand will also introduce a new Greek-style banana and dulce de leche yogurt this month, putting an exciting twist on the traditional South American treat. Demonstrating Rachel’s passion to provide innovative yet delicious flavours, this new product will offer a luxurious and indulgent alternative to the 0% range, satisfying those wanting something more indulgent.
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