Yogurt brand Rachel’s has announced two new additions to its reformulated multipack range, and will celebrate their launch with a new pack design.
The new packs each contain two flavours of yogurt – rhubarb and raspberry in one; with apricot and vanilla, and blueberry and vanilla, in the other – and will join the existing Luscious Fruits range, which has undergone redevelopment to make it “creamier and more indulgent than ever before”, Rachel’s said.
“Bursting with sensational flavour these bio-live Luscious Fruits yogurts are made simply and with care and contain only the finest organic fruit and ingredients, locally sourced milk and no artificial colourings, flavours or preservatives,” it added.
Accompanying the launch with a completely new pack design, the brand is moving away from its traditionally low-fat multipack varieties and defying current industry trends by introducing a fuller yogurt base.
Rachel’s marketing manager Daniel Wheeler said: “Our new Luscious Fruits multipack range represents a fresh direction for Rachel’s, signalling a departure from our low-fat multipack flavours in favour of a creamier, fuller base yogurt. Alongside a refreshed pack design, the indulgent Luscious Fruits range offers shoppers an even better way to enjoy Rachel’s, while incorporating the very same passion and care all our products are famous for.”
The 110g pots will launch in outlets of UK retailer Waitrose and online supermarket Ocado, with a recommended retail price of £1.89 for a pack of four.
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