Rachel’s has announced the launch of a new range of yogurt flavours, designed “to indulge and excite the taste buds”.
The new Inspirations range will initially be available in apple and butterscotch and cherry and dark chocolate varieties, and will launch in retailers Waitrose and Ocado next week.
“Each pot of Rachel’s Inspirations is made with the utmost care and, as with all the Rachel’s range, contains only organic ingredients, locally sourced milk and no artificial colourings, flavours or preservatives,” the company said. The 400g pots will be available for £1.99.
Rachels’ marketing manager Daniel Wheeler said: “Whilst we know that 32% of yogurt consumption takes place in the evening, not all brands are tapping into this and the current indulgent yogurt offering for this occasion is limited. We have identified a clear gap in the market with our innovative Inspirations range, which will strengthen our current core range, offering a delicious new evening experience. The two rich and creamy new flavours, apple & butterscotch and cherry & dark chocolate, offer shoppers a new way to enjoy Rachel’s, while incorporating the very same passion and care all our Rachel’s products are famous for.”
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