RC Cola has teamed up with a London Cash & Carry chain, Dhamecha, to supply the range to independent retailers for the very first time.
Having previously been sold exclusively through Asda stores in the UK, the partnership between RC Cola and the family run wholesaler will see RC distributed to six Dhamecha depots including, Wembley, Barking, Enfield, Croydon, Watford and Hayes.
A seventh depot will also be opened later in the autumn.
Ally Whitehead, brand manager for RC Cola, said: “The RC Cola range offers great quality at an affordable price and it’s this winning combination that we believe has helped us perform so well in the UK.
“By teaming up with Dhamecha we’re able to offer independent retailers a chance to provide these customers with a bit of nostalgia, an authentic taste of home and one of the best tasting colas on the market too.”
Source: RC Cola
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