Weetabix will add Ready Brek Squeezers to its range, with each box containing six sachets of porridge and six ‘squeezy’ sachets of sauce, strawberry or chocolate. See also Weetabix pack for its new easy-open paper wrap.
Ready Brek Squeezers are available in Asda and will roll out into other UK supermarkets thereafter. MRRP is £2.19.
- Soho Coffee moves into leisure centre market
- Mocon creates four business units to support global footprint
- Food manufacturers welcome first stage funding success