Facebook users are encouraged to ‘like’ Ready Pac Cool Cuts page and for each ‘like’, Ready Pac will donate one dollar, equivalent to eight meals, to Feeding America. During the campaign, Ready Pac will donate up to 250,000 meals.
In order to help promote the campaign, packaging of the Disney-themed Ready Pac Cool Cuts salads and mini-meals will have special labels added to spread awareness among consumers.
Source: Ready Pac Foods
FoodBev Media Ltd 2015