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Red Stripe launches ‘Ambassador Say Relax’ video
Red Stripe Beer recently announced the world première of the Red Stripe Ambassador’s Ambassador Say Relax video, a reggae remake of the 80s hit Relax by Frankie Goes to Hollywood.
The remade track and video were produced by Stephen Marley and directed by Tim and Eric, the comedy duo from the Tim and Eric Awesome Show.
Red Stripe Facebook fans received an exclusive preview of the video on the official Red Stripe Facebook page, where the complete video is now featured on the ‘relax’ tab. Adult fans can also download the Ambassador Say Relax MP3 for free from the Red Stripe Facebook page.
“Red Stripe embodies the spirit of Jamaica and relaxation,” said Erin Chin, Red Stripe brand manager, Diageo. “It was only fitting for us to pay homage to this celebrated 80s hit in a fun way that’s true to our brand and its fans.”
The video will be edited into 15– and 30-second TV spots that will air throughout the summer. Red Stripe is also releasing an ‘AMBASSADOR SAY RELAX’ T-shirt based on the iconic ‘FRANKIE SAY RELAX’ that was popular in the 80s.
Source: Diageo
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