Inspired by LOCOG’s Food Vision for the 2012 Olympics, Red Tractor has launched a new Sandwich and Salad labelling module that allows manufacturers to apply the logo to their Red Tractor Assured sandwiches and salads.
Developed with help from Food Partners Group, the logo will make its debut on sandwiches and salads served at the London 2012 Olympic Games.
Food Partners Group and the Red Tractor technical team developed the labelling module to help fulfil LOCOG’s Food Vision that states all food, where possible, served at the London 2012 Olympic Games should be Red Tractor Assured.
The new module is available to all processors and packers for food service and retailers to use and means more Red Tractor products will get recognition on pack in the 'food-to-go' category now and beyond the Olympics.
Source: Red Tractor
- Douwe Egberts redesigns packaging to reflect UTZ certification
- GlaxoSmithKline repositions Revive from Lucozade to drive sales
- Rabobank identifies three forces driving the hybrid consumer trend