Reed’s has reached a distribution agreement with Griffin Beverage Company (Anheuser Busch distributor), a full-service direct store delivery distributor of premium alcoholic and non-alcoholic beverages with offices in West Branch, Michigan (US).
Under the new agreement, Griffin Beverage has agreed to begin distributing Reed’s and Virgil’s brands in all retail channels throughout Northern Michigan.
Neal Cohane, senior vice president of sales and marketing for Reed’s, said: “We continue to responsibly and methodically build out our distribution system throughout the US and Canada. The addition of Griffin Beverage Company as new partners will help us penetrate deeper into all channels of business in the Michigan market. This is a consumer demographic that will truly appreciate the strength and uniqueness of our Reed’s Ginger Brews and Virgil’s Root Beer.
“David Howard, Reed’s Central Region VP of Sales, was instrumental in securing the Griffin Beverage partnership. As a new addition to the Reed’s national selling team, David has hit the ground running, and is opening up distribution opportunities for Reed’s and Virgil’s across the entire Central US market.”
Source: Reed’s
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