Neal Cohane, senior vice president of sales and marketing for Reed’s, said: “This partnership with Intrastate gives us 100% coverage in the state of Michigan, but more importantly it brings us an opportunity for tremendous growth in the greater Detroit and Ann Arbor markets.
“Intrastate demonstrates a long history of expertise in the non-alcoholic and new age beverage category with exceptional relationships with independent retailers.”
Chris Reed, founder and CEO, said: “Historically, Michigan, particularly Detroit, has been a strong ginger ale market. We fully intend to leverage our resources to turn Michigan into a strong Reed’s & Virgil’s market.
“Our sales team is focused on developing distribution partnerships in every area of North America, including natural food and mainstream distributors. These new and expanded partnerships will provide the opportunity to drive incremental volume and revenues for the future.”
FoodBev Media Ltd 2015