The premium Swedish cider brand will enhance its ‘Beautifully Swedish’ campaign at the Austrian event in April.
As official cider partner, Rekorderlig will serve its limited edition hot Winter Cider, as well as its biggest selling flavours, Strawberry-Lime, Pear, Wild Berries and Apple.
On site, Rekorderlig will be driving trial with their Taste Team sampling hot and cold Rekorderlig Cider. Snowboarder Chris Sörman, a member of the brand’s ‘Beautifully Swedish Collective’, will also attend.
Gemma Copping, marketing director for Chilli Marketing, said: “We see Snowbombing and Rekorderlig as the perfect fit – both innovative brands pushing boundaries and giving fans something unique. As the exclusive festival cider, we can’t wait to hit the slopes, and for the first time ever, warm up Snowbombers with our hot Winter Cider.”
© FoodBev Media Ltd 2024