Rexam Beverage Can Europe and Asia has revealed the results of its Community Can Challenge.
The scheme challenged employees from 12 of Rexam's European production plants across nine countries to work with their local communities to recycle cans and raise money for local charities.
Rexam strongly supports the idea of a new life for a can after use, particularly as beverage cans are 100% recyclable with no loss of quality and recycling a can saves 95% of the energy used in making a new can from virgin material, the company said.
The Community Can Challenge was developed to give Rexam employees a chance to become more involved in Rexam's wider environmental commitment and help to educate local communities about the importance of recycling.
Tomas Sjölin, sector director of Rexam Beverage Can Europe and Asia, commented on the Challenge: "Rexam is fully dedicated to its environmental responsibility and the main aim of the challenge was to encourage can recycling and boost recycling rates, but it has also been a great opportunity to use some healthy competition to build a sense of community across our European teams.
"Each plant involved appointed Recycling Teams and were given guides and materials to help them encourage both their colleagues and local communities to participate. The challenge was a great success and most importantly we have got the local community to join us in being committed to recycling the can."
Each plant team worked with a local charity to promote the Challenge, and plants competed in a number of categories to win a share of €10,000 to give to their chosen charity.
Over 10 weeks Rexam employees collected over 6.5 tons of cans; that equates to nearly 400,000 cans and 58 tons of CO2. The sale of collected cans has also helped to raise around £5,000 for chosen charities in addition to the prize money which Rexam provided.
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