Rexam's Fusion bottle has won the German Packaging Award 2010 in the sales packaging category. The award was announced on 27 September at FachPack – a trade fair for packaging solutions in Nuremberg, Germany.
Along with the bottle's engaging design and its ability to create new drinking experiences, the resealable aluminium bottle also convinced the judges with its environmentally friendly manufacturing process. Being the first drawn wall ironed aluminium bottle, Fusion combines minimum weight and maximum stability.
"We're delighted to have received this award," said Welf Jung, sales and marketing director for Germany. "Bringing Fusion to market has been a great technological challenge. It's also a great privilege to have received acknowledgement from such an experienced judging panel."
As well as being lightweight and unbreakable, the Fusion bottle is also resealable. Fusion is 100% and infinitely recyclable with no loss of quality. It's suitable for still and carbonated beverages, and protects its contents safely from light and oxygen.
The winning Fusion sample has been developed in close cooperation with 'nutribeau', a German beverage producer that uses the elegant aluminium bottle for its beauty drink Beauq.
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