“RH Amar demonstrated an unmatched level of knowledge and experience of the UK olive oil retail environment,” said Luca Conti, export manager, Monini. “It delivered a compelling, insight-led strategy with a heavyweight team of sales, marketing and distribution professionals under the one roof to fulfil it. We’re delighted to be working with RH Amar and have full confidence in them to deliver our sales objectives for the UK Market.”
Founded in 1920 in Spoleto, the company is 100% owned by the Monini family, with Zefferino Monini personally selecting, tasting and approving each olive oil variant produced to ensure taste integrity.
RH Amar will offer three high-quality Monini olive oil variants, in sizes from 250ml to three litres.
“We see substantial opportunity for Monini’s quality olive oil portfolio,” said Samantha Higgins, senior brand manager, RH Amar. “Extra virgin olive oil is the powerhouse of the olive oil category, contributing 43% of all value growth in olive oil. As Italy’s No 1 brand of extra virgin olive oil, Monini offers UK consumers a genuine Italian brand.”
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