Richard Branson, founder of Virgin, and Ofra Strauss, chairperson of Strauss Group, have launched the Virgin Pure joint venture.
The newly formed Virgin Strauss Water offers a range of purified water solutions aimed at home users. Plumbed directly into the water mains, the countertop T6 and T7 units dispense purified chilled or boiling tap water.
At the launch, Branson said: “I love businesses that help to improve our way of life, and Virgin Pure’s T7 does just that by encouraging people to drink more water in an efficient way.”
Ofra Strauss added: "Strauss Group is committed to improving people's lives. Our new partnership with Virgin bears exceptional strategic significance as Strauss Water's knowledge, expertise and technology partner well with Virgin's excellent understanding and response to consumers' needs. This connection will result in the establishment of a company that specialises in providing pure, safe and tasty drinking water to consumers in the UK and additional countries."
Source: Virgin Strauss Water UK Ltd