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Such is the interest that Sprite Green is already heading for Britain. The cost, though, is greater than other intense sweeteners. The taste is apparently by no means straightforward, especially for colas. And it takes quite a sophisticated consumer to go for Lifewater 0 or Vitaminwater 10.
My take is that stevia is a major step in the right direction, but it will require many more launches and successes to make a major impact.
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