News Published on 24 Feb
Robinsons partners with RSPB
Filed by Shaun Weston
Britvic’s ‘Robinsons be Natural’ will give a million birds a home when it teams up with the Royal Society for the Protection of Birds (RSPB) for a new on-pack promotion.
The ‘help give a million birds a home’ campaign will offer consumers a birdhouse for their feathered friends, free with every special pack of Robinsons be Natural.
The new campaign is expected to drive significant trial of the newest addition to the Robinsons family as consumers flock to put a birdhouse in their garden.
To launch the promotion, special packs of Robinsons be Natural will feature a promotional collar, communicating that a birdhouse will be sent out to any consumer submitting proof of purchase plus £1 p&p.
A microsite will also launch in partnership with the RSPB to support the campaign, and show consumers how to create their own birdhouses.
Source: Britvic