PepsiCo brand Rold Gold has released four new holiday-edition dipped pretzels in the US market.
The new seasonal variants – classic dipped tiny twists, dark dipped Bavarian twists, peppermint dipped snowflakes and white chocolate dipped honey braided – will allow consumers to celebrate with family and friends, or thank a host or hostess this Christmas season. Available in the four flavours in retail stores across the country, they are packed in 7oz and 7.5oz bags with a recommended retail price of $3.29.
The Rold Gold brand has also dressed for the occasion, PepsiCo said, with redesigned festive packaging that makes it the perfect treat to bring along to any holiday occasion.
“During the busiest time of the year, finding something unique to bring as a party snack or gift can be a struggle,” said Ryan Matiyow, senior director of marketing for PepsiCo’s snack foods division, Frito-Lay. “Rold Gold holiday dipped pretzels will surprise and delight the party with one flavour-filled bag.”
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