The new look combines American Pop Art with retro imagery in celebration of the brand’s roots.
Styles of the 1950s are seeing an international resurgence in modern fashion and entertainment. However, this isn’t the first marketing campaign by RCCI to leverage its flagship brand’s roots as an American original.
The company unveiled a similar theme in marketing materials in 2012, utilising imagery of 1940s pin-up girls sporting an edgy, modern look with tattoos and piercings.
“RC Cola has a rich history as an American icon,” said Moshy Cohen, vice president of marketing, Royal Crown Cola International. “We wanted our latest marketing collateral to reflect that. Mixing American Pop Art and classic 1940s and 1950s imagery evokes the sense that this is a quality product that has stood the test of time.”
The latest branding literature, posters and other consumer-geared collateral will be available for RCCI bottlers and distributors as part of the company’s ongoing programme to support and enhance the sales and marketing initiatives of its global partners.
Retro is back! RT @weberpackaging: Royal Crown Cola adopts a retro look ow.ly/k79Ur via @foodbev #Packaging #Design — SocialChirps (@SocialChirps) April 16, 2013
Retro is back! RT @weberpackaging: Royal Crown Cola adopts a retro look ow.ly/k79Ur via @foodbev #Packaging #Design
— SocialChirps (@SocialChirps) April 16, 2013
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