Safeway and Kraft Foods have announced the culmination of the Help Us End Hunger (Every Bag Counts) food drive, a national programme helping fight hunger in communities across the country.
With the help of generous Safeway customers, nearly 362,000 bags of groceries were secured for food banks and other hunger relief centres throughout the US. In addition to helping provide products for the food drive, Kraft Foods donated the monetary equivalent of three million meals –$420,000– to local food banks in Safeway's US operating divisions.
Part of Kraft Foods' donation helps support the efforts of 100 Safeway stores that sold the most food drive bags for local food banks. These 'Top 100 Food Banks' will receive a monetary grant as part of Kraft Foods' three million meal donation.
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