A Sainsbury's store in Liverpool will become the first UK supermarket to use Braille signage to benefit blind or partially sighted customers.
The idea for Braille signage came from Sainsbury's Woolton store manager Bethan Wilson.
With local organisations, including Bradbury Fields Blind Association, which provides services for blind or partially sighted people, and Wavertree School for the Blind, Bethan wanted to help provide a better service for the store's blind customers.
Bethan said: "Our area is renowned for having a range of facilities to support blind or partially sighted people in the community and many who shop at our store. We're passionate about working with our community and we carry out a lot of fundraising work with Mencap. We wanted to give our blind or partially sighted customers a better shopping experience. We hope this new service does just that."
Customer experience manager Claire Ellis worked with Bethan, the Royal National Institute of Blind People (RNIB) and local blind organisations, including Bradbury Fields, to come up with a signage design that would benefit customers the most.
Ellis said: "Our extensive research has helped us to create signage which we know will make it easier for the store's blind or partially sighted customers. The new signage will have a Braille panel at the bottom to help customers with finding different sections in aisles. This really shows that we are delivering a great customer experience to all our customers and offering a more inclusive environment to the local community."
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