In the largest coordinated food collection ever to take place across the UK, Sainsbury’s and its customers have donated 1.2 million meals to food charity FareShare.
The 1 Million Meal Appeal, which took place in 600 Sainsbury’s stores on 26 November, gave customers the opportunity to buy an extra item of food and donate it to FareShare in store, to be delivered to local community projects. Sainsbury’s matched the customer’s contributions, exceeding the target and giving a total of 1.2 million meals.
Sainsbury’s retail and logistics director, Roger Burnley, said: “We have been overwhelmed by the generosity of our customers. It seems that even though household budgets are under pressure, people are still keen to help those less fortunate. By rolling this out across the country, we have had massive impact on community charities who are more in need of support than ever.”
FareShare provides surplus, quality food from the food industry to a network of grassroots community organisations all over the UK, saving them almost £8m a year. FareShare food now reaches 35,500 people a day, up from 29,000 last year, following the largest ever annual increase in the number of charities desperate for FareShare food, up from 600 to 700.
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