News Published on 4 Mar
San Miguel and Molson Coors market Carling in Spain
Filed by Shaun Weston
Grupo Mahou San Miguel has reached an agreement with Molson Coors to distribute and market Carling.
This agreement forms a strategic alliance that strengthens the Grupo Mahou San Miguel catalogue.
Grupo Mahou San Miguel will distribute Carling on the Spanish mainland as well as in the Balearic Islands and the Canaries, in barrels and cans for the hotel market.
“Carling is a leading brand in Europe and the rest of the world, so we’re proud to distribute it here in Spain,” said a Grupo Mahou San Miguel representative. “This agreement will help us deliver more of what our customers want. By distributing a favourite, traditional brand from the UK, we are once again reinforcing our own leadership in the Spanish market.”
Source: Molson Coors