n Australia, 26 sandwiches are purchased every second, making them the number one lunch option in the country and leaving other popular foods struggling to compete, according to latest research released by the Australasian Sandwich Association (ASA).
Research carried out by the NPD Group's Crest service found Australians bought over 816 million sandwiches during the year (ended September 2011).
Hamburgers were runner up, reaching 481 million sales – 41% less than sandwiches. Fish and seafood came in third place, selling 307 million servings over the past 12 months.
Graeme McCormack, executive director of the ASA says the humble sandwich is regaining popularity against other popular modern and international lunch choices.
“Servings of sandwiches have remained strong and increased by one per cent over the year, making them four times more popular than main dish salads and 16 times more popular than sushi and sashimi. Over the year 189 million and 50 million servings of these foods were purchased respectively, leaving both with a surprising drop in servings,” McCormack said.
Consumption of main dish salads dropped by 12% over the year and the demand for sushi also fell, dropping by 4% over the year.
McCormack added: “While certain foods will come and go from menus, sandwiches will continue to be the bread and butter of lunchtime offers. They are a classic favourite and their ingredients can be easily adaptable to suit changing trends in ingredients, tastes and lifestyle choices. They also go perfectly with a side of chips / fries - Australian’s favourite meal accompaniment. The research found 836 million servings of chips / fries were purchased in Australia over the last year.”
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