New brand graphics have been created to aid shelf standout and recognition, with the addition of French, German and Dutch languages to help brand ‘internationalisation’.
The coloured band at the top of the cans has changed, with Original becoming red and the Lite variety becoming silver. Both changes are designed to help consumers differentiate between the two.
Recipe changes include the Original switching back to Organic raw cane sugar (instead of Agave). The company says this has no impact on the nutritional declaration. Caffeine levels are now 32mg per 100ml (80mg per can) for both varieties, which is in preparation of changes to labelling requirements in several countries.
There are no changes to pallet or case specifications, product or bar codes.
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