Seabrooks Crisps runs its biggest ever promotion

Britain’s Seabrook Crisps is launching its biggest ever on-pack promotion. With a total prize pot of £500,000, the brand’s 10-week nationwide promotion will launch on nine million packs from 5 November.

The Seabrook Crisps promotional packs will be available across all trade channels on 11 bag variants, from the single bag and six-pack ranges.

Seabrook Crisps marketing director, Kevin Butterworth, said: “We’re giving consumers the chance to win some excellent cash prizes, which is a great incentive for them to grab a bag on impulse, or when they’re looking for a snack."