“Our flagship product Sealand BIRK has been selling well in Wegmans stores and distribution with UNFI East is growing as Wegmans opens new store locations,” said Sealand CEO Lars Poulsen. “In cooperation with Wegmans, Sealand BIRK will be supporting Wegmans Natures marketplace special events, Healthy Kids day at the Corning, NY YMCA and the ROAR – Ride On for Autism Research 2014 event to support the Kennedy Krieger Institute.”
BIRK is currently selling three SKUs – Original, Blueberry and Ginger Lime – to 48 Wegmans stores. The Company expects to increase Sealand BIRK distribution to 65 Wegmans stores in June and to 84 by the end of summer 2014.
© FoodBev Media Ltd 2024