The US Hispanic population is expected to reach 61.1 million by 2017 according to the US Census Bureau. Rich in diversity, this group has growing potential to influence and inspire flavour trends in the US.
“Our customers look to us for on-trend consumer behaviour, both on a regional and global basis,” said Bridget Schigoda, consumer insights manager at Sensient Flavors. “Sensient’s presence in Mexico and Latin America, along with our ongoing consumer research, provide invaluable insight into the growing and diverse US Hispanic population and their taste preferences.”
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