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Ty Nant launches Seren Spring Water
Ty Nant Spring Water Ltd has launched Seren, a Welsh spring water to complement the company’s existing water brand and Tau Spring Water. Named after the Welsh word meaning ‘star’, Seren is described by the producers as a water that is ‘clearly heaven sent’.
Seren Spring Water is bottled in a stylish, bespoke, clear glass package and is available in still and sparkling variants, differentiated by raspberry or turquoise labels depicting in a stylised manner the natural, organic landscape from which the water is drawn. Pack sizes are 750ml and 330ml.
The new brand is positioned to appeal to hotels and restaurants needing a pouring water with a fashionable and refreshing feel, and is designed to complement the other brands in the range, which includes Ty Nant Natural Mineral Water and Tau Spring Water.
“It may seem brave to launch a new brand in the current market,” said David Relph, general manager sales & marketing for Ty Nant, “but our research shows that there’s a demand from restaurants, hotels and other establishments offering fine dining for a spectrum of brands from a single, quality house to underline differentiation between their own offering.
“Just as different foods and wines are served in specific areas of a top hotel, so food and beverage directors want to have bottled waters that reflect these particular positionings. We now offer four distinct offerings: Ty Nant Natural Mineral Water (in glass and PET), Tau Spring Water and Seren Spring Water (in glass). So for quality hotels, restaurants, spas and health clubs, we offer a single service for all their bottled water needs.”
Source: Ty Nant, British Bottled Water Producers
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