WKD Brazilian has an ABV rating of 4% and will be available in 275ml bottles. The launch of the new drink is being supported with a substantial digital media campaign and extensive consumer sampling activity, as well as introductory price promotions.
According to SHS: “With the spotlight being on Brazil next year, it’s the perfect time to introduce this topical WKD limited edition – an innovation which will bring excitement and a new dimension to the RTD category.”
Source: SHS Drinks
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