Demand for sleeved bottles is growing rapidly and this trend is seen across the globe with an increase in Mexico and South America, +16%, Eastern Europe +12% and, most significantly, China and India, both +15%.
Sleeves offer strong shelf standout along with more space for ingredient and regulatory information, and can be used with ultra-lightweight bottles.
The Sidel Group has continued to invest huge resources in innovation in spite of market turbulence – around €4m in 2009 alone (double that of 2007).
The patented Rollsleeve, the only one of its kind on the market, provides strong flexibility by combining roll-fed technology with a breakthrough, high-speed sleeving process. It can be used with all kinds of label material: PET, PVC, PE, rPET, PLA, OPS, PP and Polyolefin, from 20?m to 150?m.
One major factor setting this machine apart from traditional sleeving systems is the creation of the tube in the machine, instead of the more costly method of outsourcing tubes.
This sleeving method uses far less material and so Rollsleeve is also environmentally friendly. Besides handling much thinner materials, the machine applies labels by using only heat and so involves no solvents or chemical agents.
Two major soft drinks companies, one in the US and the other in Japan, have recently installed Rollsleeve machines and are reporting substantial satisfaction with both the application and cost-saving elements.
Claire Phoenix is managing editor of Beverage Innovation magazine. Subscribe here.
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