Aloe vera juice brand Simplee Aloe has “significantly expanded” its distribution, with the addition of new listings in The Co-operative Food and Nisa Retail.
The Co-operative Food and Nisa Retail distribution deals will make the range available to more consumers than ever before, the brand said. The Co-operative Food will stock the 330ml grape and lemon format in grab-and-go refrigerators, as well as the 1 litre product in the take-home section of the store; while Nisa Retail will stock the grape and lemon, and apple and mango juices in both the 330ml and 1 litre formats.
The new listings add to Simplee Aloe’s existing portfolio of stockists, which includes Waitrose, Sainsbury’s and Ocado.
Simplee Aloe Co-Founder Alex Lai says about the new listings: “Simplee Aloe has launched into The Co-operative Food and Nisa Retail to meet rapidly growing demand for great tasting aloe vera juice drinks that deliver the health and nutritional benefits of this plant.
“The aloe vera juice category is a rapidly growing market and we are excited that Simplee Aloe is at the forefront of this. We see The Co-operative Food and Nisa Retail as the perfect retail partners, giving more consumers than ever before access to our unique range and introducing Brits to the fantastic health benefits of aloe vera juice.”
In January, the brand, which is rich in essential vitamins A, B1, B2, B6, B12, C and E as well as calcium, magnesium, zinc and potassium, lifted the lid on a new packaging design that it claimed would help it to capitalise on growing demand for natural “super drinks”.
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