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Skinny Nutritional signs agreement with Cott Corp
Skinny Nutritional Corp has entered into an exclusive agreement with the Cliffstar subsidiary of the Cott Corporation, a beverage company focused on private label and contract manufacturing.
Cott operates soft drink, juice, water and other beverage bottling facilities in the US, Canada, the UK and Mexico. Cott markets beverage concentrates in over 50 countries around the world.
Independently, Skinny Water is quickly expanding its beverage line, which is now available in all 50 states (US). As a result of this agreement, Skinny Nutritional’s line of Skinny Water zero-calorie enhanced beverages will be exclusively manufactured and distributed by Cott to selected new and existing customers through its retail channels, providing increased scalability for the Skinny Water brand.
This agreement spans beverage production, raw materials procurement, research and development, freight management and retail inventory management. The agreement comes on the heels of Skinny Nutritional Corp’s addition of many new regional distributors and new chain store authorisations in 2011.
Michael Salaman, CEO of Skinny Nutritional Corporation, said: “We are extremely excited to announce this strategic relationship with Cliffstar. This agreement allows us to do business with some of the largest retailers in the country and concentrate our resources on marketing and sales.
“We will be closely working with Cliffstar to introduce and aggressively market Skinny Water throughout the territory. As demand continues to rise, our retail channels are becoming increasingly aware that the concept of ‘Skinny’ works everywhere.”
Source: Skinny Nutritional
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