The Heart of Nature has developed a range of “unique” pure-grain, wheat-free bread, being launched to offer consumers a great-tasting alternative that can be eaten by those following wheat-free or vegan diets.
Smakosz Traditio, the London-based start-up behind the launch, has claimed the traditional Polish recipe is unique in that it uses neither flour nor yeast, and is preservative- and additive-free.
Whilst made to a traditional recipe, the range capitalises on current health trends associated with the nutritional benefits of supergrains such as quinoa and chia seeds, the brand said. Initial sales in independent health food retailers have shown steep increases and repeat purchase, while the line has just been listed across the Wholefoods chain.
The initial range will feature five variants – each combining oats, sunflower seeds, flaxseeds, rye grains, quinoa, spelt, pumpkin, chia and sesame seeds. They are goji berry, black cumin, plum, cranberry, and original variants. All of the breads are low in gluten and provide a valuable source of omega-3, fibre and protein.
Robert Sak, managing director of Smakosz Traditio, said: “As sales of mainstream bread have declined, consumers are increasing their purchase of functional and artisan breads. We are launching Heart of Nature to capitalise on this. Whilst pure-grain bread is popular throughout Poland, there is nothing like it on offer in the UK. We wanted to introduce an authentic Polish bread, which we believe is the healthiest in the world. It provides vitamins C, E, B6, A and F as well as slow release energy to support blood sugar regulation – beneficial for weight loss. So far, we’ve received entirely positive customer feedback.
“There is no denying how influential the health food market has become and The Heart of Nature range offers a completely new bread to that market. As well as on shelf in Wholefoods and additional independents, the company is currently in talks with other multiple retailers.”
The loaves have a recommended retail price of between £2.99 and £4.49, with a shelf-life of 5–6 days.
© FoodBev Media Ltd 2017