Smoothie brand Savse has increased distribution of stock in Boots stores across the UK from 500 to 700 stores, and has quadrupled distribution with upmarket supermarket chain Waitrose.
The Boots deal will see stock grow from three to four smoothies, with the addition of Super Red to the already available Super Blue, Super Green and Super Orange flavours.
Waitrose has extended distribution to over 200 stores across the UK, with the inclusion of a third variant, Super Orange, on to shelves.
And from 15 February, forecourt operator Rontec will stock Super Blue and Super Orange 250ml bottles in approximately 190 of their Shop’N Drive branded convenience stores across the country.
In response to the nation’s growing focus on sugar, Savse has unveiled new labels, which detail the drink’s “no added sugar” credentials alongside the current calorie content detail on the transparent labels.
Savse founder Guka Tavberidze said: “It’s telling to see big players such as Coca-Cola and Pepsi acquiring brands such as Innocent and Naked Smoothies in a bid to add healthier alternatives to their repertoire and still feeling the heat. At Savse we are focused exclusively on providing consumers with a genuinely healthier offering. With a further 5% reduction of natural sugar across our range, our smoothies are even more appealing for the health conscious and those wanting to make small changes.”
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