SodaStream products are now available for sale in Japan following a media launch event from the ABC Cooking Studio in Tokyo which featured over 50 members of local and national media, along with celebrity well-wishers and other distinguished guests from the consumer retail industry.
In April, SodaStream signed an exclusive distribution agreement with Synergy Trading Corporation and had advised that the products would be available in Japan during the fourth quarter of this year.
Naoko Ueda, chief buyer of Takashimaya, Japan’s premier department store providing high-quality consumer products nationwide for over 180 years, said: “We are excited to be among the first retailers to welcome SodaStream to Japan. Our customers can experience the entire SodaStream product range, including soda makers, flavours and CO2 refills, and we are confident that they will enjoy the many benefits that it offers.”
Daniel Birnbaum, CEO of SodaStream, commented: “Since announcing our distribution agreement six months ago we have worked diligently with our partner, Synergy Trading, to begin offering our system in Japan, including preparing new flavor formulations specific for this market.
“We believe that the many benefits of SodaStream, such as convenience, value, health and wellness, and environmental friendliness, will resonate strongly with Japanese consumers. In addition, SodaStream offers a space saving benefit that is particularly helpful in Japan, where kitchen space is typically small. We look forward to working closely with Synergy Trading as we continue to build out our retail presence in this important market during the years ahead.”
Source: Sodastream
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