“Americans are literally drinking themselves fat,” says the New York Commissioner in charge.
The US soft drinks industry is now fighting back with its own campaign.
The industry has also introduced front-of-pack calorie counts, stopped advertising to children under 12, removed sugared soft drinks from schools and reduced some pack sizes.
Obesity clearly requires everyone’s active attention. The debate needs to be properly informed. I’d rather have this improved choice than no choice.
Richard Hall is chairman of Zenith International
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