Malt loaf brand Soreen has expanded its snacking format with the launch of new winter spice mini loaves ahead of Christmas.
The new snack will be available in the UK exclusively through supermarket Tesco. As a first for the Soreen portfolio, the mini loaves will feature in the festive aisle, combining the nostalgic flavours of Christmas with its unique blend of cinnamon, orange peel, cherries and mixed spices.
Its addition follows the ‘runaway success’ of Soreen’s Lunchbox Loaves format, which has seen year-on-year sales growth of 53%, the brand said.
Available now until Christmas Eve with a recommended retail price of £1, the winter spice mini loaves are low in fat and saturated fat, and individually wrapped and portion controlled with only 91kcal in each bar. They are available as a pack of five loaves.
Bethan Brown, marketing director for Soreen, said: “Our new winter spice mini loaves are a delicious on-the-go snack that offers something unique for consumers to enjoy during the festive period.
“As Lunchbox Loaves proved so popular amongst consumers last year, we wanted to expand the offering and the exclusive partnership with Tesco is a great opportunity for us to find a place within their much-loved festive aisle and bring some Christmas cheer to our fans.”
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