They’re invited to share a photo or video of their ‘sour face’ via a social media campaign for Bon Bon Buddies, and are being asked to share a #SourFaceSelfie on Facebook, Twitter and Instagram.
Brain Blasterz was the first own-brand range to be developed by Europe’s leading licensed character confectionery company Bon Bon Buddies and is now sold in more than 20 countries across Europe and the Middle East.
Managing director Chris Howarth said: “The new campaign aims to really drive the personality of the brand, making more and more people connect with it as well as creating a buzz around the products. We want to inspire our customers to not only buy Brain Blasterz, but share their experience of eating the mega sour treats!”
Aimed at consumers aged 8-13 years old, Brain Blasterz has a strong presence across Europe and the Middle East, including the UK, the Nordics and UAE. Total annual sales for the brand in 2013-2014 were up 14% year-on-year in the UK, and 142% year-on-year in Finland, a particularly strong territory for Brain Blasterz.
Brain Blasterz are available from wholesalers and convenience stores, as well as a number of Tesco, Morrisons and Wilkinsons stores, plus Amazon and Party Delights online.
Candy in the Brain Blasterz range includes Gum Stick, Sour Powder, Brain Bitz and Brain Cellz, alongside the original Candy Container.
I know my grown-up kids still love sour candy. There’s something about the juxtaposition of sweet sugar and sour that pleases the palate. I guess this trend is travelling across all types of confectionery, beverages and bakery. I wonder in which food category we’ll be seeing it next?
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