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SPI Group enters new distribution agreement
SPI Group has confirmed a new distribution agreement with A Brand New Day Drinks Company to distribute the Stolichnaya portfolio in the Netherlands, including Stolichnaya Premium vodka, Stolichnaya Flavoured vodka, Stolichnaya Gold, and the ultra-luxury elit by Stolichnaya.
The new distribution agreement with A Brand New Day will commence from 1 February 2012.
Val Mendeleev, CEO of SPI Group, said: “Stolichnaya Premium vodka is the number one brand owned by SPI Group and we are thrilled to be working with A Brand New Day, one of the leading marketing and sales organisations in the Dutch drinks industry. SPI Group will be working across all sales and marketing activity with the distributor to develop Stolichnaya’s position in the Dutch market alongside their existing portfolio of established brands.”
Source: SPI Group
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