The publication, South Korea Energy and Sports Drink Market Outlook to 2017 – Driven by Surging Health Awareness, unveils analyses of market size by value of sports and energy drinks in South Korea.
The increasing interest of the people towards health and wellness has created new trends in the consumption pattern for food and beverage markets in the country. In order to stay healthy and fit, people are shifting their spending to healthier foods and beverages. The major sports drinks that are sold in the country include Powerade, Gatorade and Pocari Sweat.
The energy and sports drinks market has grown at a CAGR of 11.1% during 2007-2012. These drinks are majorly consumed by a health-conscious population. A continuous rise in awareness of healthy lifestyles has contributed to the increasing purchase of sports drinks.
The sports and energy drinks are sold through three main distribution channels in South Korea, which include supermarkets and hypermarkets, convenience stores and drug stores, and pharmaceutical stores. The biggest channels for sales in this market have been convenience stores and hypermarkets.
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