Spotify joins forces with Coca-Cola for music strategy

Spotify and Coca-Cola have announced a strategic partnership that 'will help fans discover new music and share their experiences with friends'.

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Under the terms of the agreement, Spotify will be the key underlying technology for Coca-Cola Music globally. In addition, Coca-Cola will integrate Spotify into its Facebook presence and Timeline.

Spotify and Coca-Cola will also be dedicated global partners in 2013 for a new campaign to be unveiled later in the year.

Source: Coca-Cola

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