Starbucks celebrates 500^th store opening in China

Starbucks Coffee Company celebrated the opening of its 500^th store in China. Belinda Wong, president, Starbucks China, joined Starbucks partners (employees) and customers in Beijing, for the occasion.

The Starbucks store is located at the international departure hall of the Beijing Capital International Airport. As part of the celebration, Starbucks customers in Beijing were treated to a ‘coffee break’ in appreciation for their loyalty to the Starbucks brand and the company’s continued commitment to growth in China.

Wong said: “The opening of our 500^th store in China is a significant milestone in our ambitious growth plans to serve our customers through 1,500 stores by 2015. We firmly believe that each Starbucks store is unique to our partners, customers and the community. Delivering the Starbucks experience in ways that exceed customers’ expectations in every one of our locations is critical to our continued success.

“As we continue to accelerate our growth momentum in 2012, we also recognise that the best success is shared success. Our partners are at the heart and soul of the Starbucks experience we deliver to our customers every day.”

Source: Starbucks Coffee Company

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