Starbucks comes 2nd to Innocent as 'Number One Social Brand'
Innocent has come top of the pile in the latest Social Brands 100 list, which is compiled by Headstream.
Now in its second year, Social Brands 100 has established a position as one of the leading rankings of social media performance.
The list celebrates those brand owners that have successfully adopted its three basic criteria:
- Win-win relationships
- Active listening
- Appropriate social behaviour.
The top 10
- 1 Innocent
- 2 Starbucks
- 3 GiffGaff
- 4 Cancer Research UK
- 5 British Red Cross
- 6 ARKive
- 7 Asos
- 7 Cadbury
- 9 Met Office
- 9 The Ellen DeGeneres Show
Also high on the list were Lurpak, Red Bull, Cravendale, Tetley and Marmite.
.
| |
