News
Starbucks expands presence in flavoured coffee market
Starbucks has announced the next step in building the instant coffee category with the introduction of Starbucks Via Flavoured Coffee in US and Canada stores this autumn.
The Starbucks Via Ready Brew portfolio will now include four natural flavours: Vanilla, Mocha, Caramel and Cinnamon Spice.
“We know 60% of our customers drink coffee with flavour, and now they will have access to high-quality arabica coffees with natural flavours as only Starbucks can deliver,” said Annie Young-Scrivner, Starbucks chief marketing officer. “The launch of Starbucks Via Flavoured Coffees demonstrates our drive to inject innovation into the coffee category, deliver products our customers are looking for, and allows us to grow the business globally.”
Source: Starbucks
- If you enjoyed this article, you may also like this: Starbucks Via hits $100m sales in first 10 months
See also
Latest news
| |