Starbucks Coffee Company, LBP Manufacturing and Henkel have announced the availability of EarthSleeve.
EarthSleeve is a new hot-cup sleeve that integrates proprietary technology enabling a reduction in overall material usage, while at the same time 'increasing post-consumer content'. These adjustments correlate to a savings of nearly 100,000 trees.
Manufactured in the US by LBP Manufacturing for Starbucks, with Henkel adhesive solutions, this new products' decrease of raw fibre material by 34% and increase of post-consumer content by 25% does so without sacrificing performance or function.
The EarthSleeve is currently being introduced into Starbucks locations across the US and Canada, and is being evaluated for global usage.
In addition to substantial decreases in raw material makeup and a new total usage of 85% post-consumer fibre content, the EarthSleeve also allows for a case cube and truckload yield improvement of 15%, reducing the overall environmental impact of the transportation of the sleeves.
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